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Incoming: the profile of the new Chinese tourist and how the market is changing

TTG Italia covers STAMP's projection: between 2.45 and 2.6 million Chinese tourists will visit Italy in 2026, a more independent and digital traveller who is no longer limited to the big cities.

September 23, 2026

Chinese tourists in Italy: over 2.5 million in 2026, with Naples leading growth (+132%) Slug

Il Denaro covers STAMP's projection of 2.45–2.6 million Chinese visitors to Italy in 2026, the highest level since 2019. Naples, Verona and Florence lead the growth, and Real Tax Free emerges as a key incentive for spending.

September 22, 2026

Qualitytravel.it

Chinese tourism: visitors return to Italy, but their habits are changing

Qualitytravel.it covers STAMP's forecast of 2.45–2.6 million Chinese visitors to Italy in 2026: more independent travellers, emerging destinations like Naples and Verona, and a journey that starts on Xiaohongshu and WeChat.

September 22, 2026

Fenailp Turismo

The return of Chinese tourism to Italy: how the traveller profile is changing

Fenailp Turismo echoes the projection of 2.45–2.6 million Chinese visitors to Italy in 2026, highlighting more independent travellers, emerging destinations and spending that reaches local businesses and smaller towns.

September 2, 2026

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